Cleaning up a country
A group of young people in Slovenia, having heard of a clean-up action in Estonia in 2008, proposed the idea of cleaning up the entire country – in one day! The idea was soon backed up by several partners and supporters, and nation-wide campaign started.
The campaign managed to involve and connect more or less the entire nation, including the Government, the President of Slovenia, local municipalities and organizations, media partners, Olympic committee of Slovenia, tourist organizations, Slovenian Army, Fire-fighters, trash management companies, Slovenian universities, schools and kindergartens, etc. – with several companies and well-known individuals backing up the campaign and the project. And so on April 17, 2010 people across the nation gather together in a massive cleaning action, clearing up several illegal dumping sites and picked up scattered litter across the country.
